BrandJSON

What is it?
A tool that takes your Figma brand assets and turns them into a structured brand.json file, which then generates a public, shareable brand style guide. Works seamlessly with WordPress theme.json too. Your brand, portable and machine-readable.

Why did you build it?
Because PDFs of brand guidelines are where good intentions go to die. Nobody reads them, they’re always outdated, and try getting a developer to reference page 47 of a 60-page PDF. A JSON file and a live URL solve all of that.

Any challenges or tips?
Mapping Figma’s structure to a universal format required some opinionated decisions. Not every brand system works the same way, so the schema had to be flexible enough to handle edge cases without becoming a mess.

Any plans to monetize or launch?
There’s a hosted version for teams who don’t want to self-host. Might expand into more design tool integrations if there’s demand.